Sofia Zhao was born in Beijing, China and moved to Finland 15 years later. She holds a Bachelor Degree from Tampere University of Applied Sciences, Finland, where she lived and worked over 11 years. After moving to Barcelona, she completed a Master’s Degree in Management, Organisation & Business Economics from the Autonomous University of Barcelona, and later on a Master’s Degree in Marketing and Sales in EAE Business School. Her professional career transitioned from Project Management, International Merchandise Management, Sales and Marketing Management in Finland, China and Spain. This experience gave her the chance to work in multicultural environments and to adapt to different methodologies and business cultures. Sofia speaks fluent English and Finnish, her native Chinese and local knowledge are strong assets in providing quality data for our Chinese and Asian projects as well. In her private life, she is a proud mother, enthusiastic traveller, horse rider and amateur photographer.